Why would a person advertizing the Sleep Numbers Bed, tell his comfort number yet mention his wife, but not?

her preferred number? As if it had a ual connotation that would be too embarring to reveal, come on now, there are no more princesses with nine mattresses and an uncooked pea. Why does he suppose that his wife is too pure and refine to be among us common gutter slobs? I do not know exactly why this silly commercial bothers me, maybe because I have little patience with people that believe themselves to be superior in mind and deed to the rest of humanity. Protocol and self adoration has it's place in the order of formality and government, but not so much among the people in the trenches and the towers keeping things going!